Using the Barantum system provides a response rate of 70% - 80% compared to the previously used method. This CRM is easier in all aspects, so it supports the Jantra Group team in carrying out follow-up and interacting with customers optimally.

Jantra Group Indonesia is a company operating in the automotive industry, especially in providing car undercarriage services and products.

In an effort to provide faster and more responsive service to customers, they decided to adopt CRM technology as a solution to increase work efficiency.

Obstacles Before Using Barantum CRM

Before using Barantum CRM, Jantra Group faced a number of obstacles in the communication process with customers.

Magdalena Lucia Tiara Putri, Jantra Group Copywriter, explained that the follow-up process for customers is still done manually.

"For problems before using Barantum, we usually chat with customers manually," said Tiara.

This manual process makes response to customers slow, hampering the team's efforts to provide fast and satisfying service.

After facing this challenge, Jantra Group looked for a more effective solution. They considered several CRM platforms before finally choosing Barantum.

"Why did you choose Barantum, actually there are several platforms that we use for CRM itself besides Barantum. "It turned out that there were still shortcomings, so in the end we used Barantum, which in all its aspects or features was right and in line with what Jantra Group needed," explained Tiara.

Service Improvement With Barantum CRM

Barantum CRM began to be used by the Jantra Group in May 2024, and in a short time the team experienced significant improvements.

With six agents on the team, this system helps improve around 70% - 80% of the speed and quality of service.

"What percentage, maybe around 70% - 80%, to help reply to customers, then we can also see how long it takes us to reply," said Tiara.

With this feature, the team is not only able to reach customers faster, but can also monitor and measure agent performance in providing responses, ensuring the quality of service provided remains optimal.

Barantum CRM Features That Exceed Expectations

Barantum CRM comes with several superior features that really help the Jantra Group team in carrying out daily operations. One of their favorite features is a chatbot that functions to filter incoming messages.

“The most helpful feature is definitely the chatbot. "So, there we can filter incoming messages, so it can also make it easier for customers and our agents to reply to messages or follow-up with customers," said Tiara.

Apart from chatbots, the tracking feature also makes it easier for Jantra Group to monitor the progress of services to customers.

Through this feature, they can see which customers have or have not been served, helping the team maintain consistent service performance.

"We can track how many customers we have served, whether anyone has been served or not. "So, we can track everything from there," said Tiara.

Barantum is also considered very valuable at an affordable price, but with adequate features for the Jantra Group's needs.

"It's really worth it and also worth it because the price is very affordable, but also the features and results that we can use are quite numerous," he said.

The Impact of Barantum CRM on Service Quality

The use of Barantum CRM has brought big changes to Jantra Group, especially in improving service quality.

According to Tiara, the difference in speed and ease of response reaches 70% - 80% compared to the previous method.

"The difference remains at 70% - 80% because it is very different from what we used before. "In CRM, it's easier in all aspects, so it's easier for us to get to customers," he said.

Barantum CRM also supports the Jantra Group team in carrying out optimal follow-up and interaction with customers.

"It's also easier for us as human resources to follow up or communicate with our own customers. "So, it is very helpful to use Barantum," concluded Tiara.

Jantra Group Indonesia's experience in using Barantum CRM shows that implementing the right CRM technology can significantly increase the speed of response and quality of customer service.

With features that suit your needs and affordable prices, Barantum CRM is a very viable choice for companies that want to build better relationships with customers and provide the best service.