PT Intan Safety Glass, a leading manufacturing company in the field of architectural glass, succeeded in increasing their productivity and service quality after implementing a CRM (Customer Relationship Management) system from Barantum.

Operating throughout Indonesia with more than 6,000 customers and 15,000 large projects, PT Intan Safety Glass has taken strategic steps in facing tough competition in the development industry which is growing rapidly in Indonesia.

PT Intan Safety Glass serves various sectors, ranging from offices, residential, hospitals and universities.

Challenges Before Using Barantum

Yahya Uswaturrasul, Sales & Marketing Manager of PT Intan Safety Glass, revealed that the rapidly growing construction industry in Indonesia has created a need for a system that is able to manage data effectively.

Yahya explained that the manual process using Microsoft Office and Google has limitations, such as inflexibility in data input, a less user-friendly display, and memory capacity problems.

"With high daily transaction volumes and diverse customer profiles, the Sales & Marketing team faces difficulties in monitoring business metrics and making quick decisions," said Yahya.

As a developing country, the condition of the building industry in Indonesia is moving quite quickly, considering the large number of buildings being constructed in various regions, both in big cities and in other areas.

This industry continues to develop, giving rise to competitors and increasingly fierce competition. To face this challenge, PT Intan Safety Glass feels the need to more closely monitor sales activities at all times.

This is so that you can take quick action when needed and can be leading in the market.

"This industry is growing very fast, and competition is getting tighter. With so many buying and selling transactions for building materials, including glass, we feel there is a need for a feature that can collect and manage data centrally," said Yahya.

Before using Barantum, the PT Intan Safety Glass team tried to build their own system using platforms such as Microsoft and Google. However, these solutions have limitations in terms of input flexibility and memory capacity.

"Our end-to-end sales process is quite long in the administrative section, as well as a fairly wide product range. Apart from that, it is less flexible in inputting data. Because you have to use a PC/Laptop. "Meanwhile, at some point, the team has to go to the field to check the project directly," he said.

According to him, visually, Microsoft/Google's appearance is not user-friendly. "It is for this reason that we chose to start using CRM and coincidentally so far Barantum can cover our needs as a team, as well as mine personally as a manager," he added.

Barantum CRM, Increases Productivity and Service Quality Up to 15%

In an effort to adapt to industry growth and intense competition, PT Intan Safety Glass decided to use a CRM system to increase the efficiency of the sales process.

One of their focuses is digitizing processes. The existence of Barantum is the answer to this need.

“Previously, several activities were carried out manually and separately on several media/platforms. "With Barantum, all activities can now be centralized on one platform, which clearly simplifies the process because there is no need to go back and forth," said Yahya.

“Apart from that, the large number of processes also creates opportunities for human error to occur. "With the system designed by Barantum, the potential for human error can be reduced," he added.

"We saw an increase in productivity of around 15% after using Barantum, especially in terms of speed of providing offers. This had a direct impact on increasing sales," explained Yahya.

Apart from that, Barantum CRM also helped PT Intan Safety Glass reactivate around 5% of customers who were previously inactive. "With a more centralized system, we can process data faster, thereby speeding up administrative processes and increasing efficiency," he added.

Dashboard and Reporting: Exceeding Expectations

Yahya also highlighted Barantum's special features which really helped his team, especially in terms of monitoring and reporting.

With this dashboard, PT Intan Safety Glass can effectively track individual and team performance, thereby helping them achieve sales targets more efficiently.

"The dashboard and reporting features in Barantum help us to monitor performance in real-time and take quick action if there are problems. This is very beneficial for our team, both individually and as a team," he said.

Yahya gave a positive assessment of the quality of Barantum's customer service team, with a score of 8 out of 10, and provided recommendations for other users to understand their business and industry in depth to maximize the benefits of the system.

To maximize the benefits of the Barantum system, Yahya recommends that other users get to know the business and industrial landscape in detail. This includes studying the supply chain, the stakeholders involved, as well as the processes and risks involved

"By understanding these aspects, users can adapt and maximize the use of Barantum according to their business and industry needs," he explained.

"We feel very satisfied because our friends from Barantum, both the sales and support teams, are always ready to help us. "They always provide alternative solutions for every problem we face," added Yahya, explaining.

With the implementation of Barantum CRM, PT Intan Safety Glass succeeded in increasing operational efficiency and overall service quality.

This step shows PT Intan Safety Glass' commitment to continue to innovate and provide the best for their customers, while facing competitive challenges in the Indonesian construction industry.